Case Study Feature

MTN Retail Store Rollout & Lighting Installation

  • First store installation: September 2013

  • Current status: The latest MTN retail store design is being rolled out nationwide, bringing consistency and modernisation to locations across South Africa. The rollout reflects MTN’s refreshed brand identity and commitment to a premium customer experience.

Design Objective

The updated store concept focuses on a clean, contemporary aesthetic that enhances customer interaction zones, improves wayfinding, and maximizes product visibility. Key zones include:

  • Front of House (FOH): Customer interaction and retail space

  • Back of House (BOH): Staff operations and storage

  • Portal Entrance: High-impact branded entry zone

Fitting Types Delivered

To meet the design and functional goals, the following lighting components were delivered and installed:

  • RI T – Recessed inlays for Front of House (FOH), offering high visual comfort and consistent ambient light

  • RI TT – Recessed inlays for Back of House (BOH), providing efficient task lighting for operational areas

  • FRT5 1000Lm – High-efficiency linear fittings integrated into shopfitting bulkheads, enhancing product displays

  • Mfula Light Line – Custom linear lighting system for the portal entrance, creating a bold visual statement and reinforcing brand presence

Lighting Strategy

The lighting scheme supports both functional performance and aesthetic appeal. Energy-efficient LEDs are used throughout, ensuring long-term cost savings and low maintenance. Lighting levels were carefully specified to support customer comfort, staff productivity, and effective product illumination.

FRT5RI TMfula