Knowledge of manufacture is important in steering the design process. Product design is performed from the outset with production simplicity in mind. This brings quality, consistency and reliability to the product.
Supplying LED lighting requires technical knowledge. For traditional lighting, training on the products in the catalogue was sufficient. With LED the sales team has to understand solutions in order to meet the customer’s brief. The business is a specialist LED-only B2B solution provider. While traditional lighting companies supply fittings with bulbs or tubes, modern lighting systems are based on complete smart, electronic luminaires. Because lighting systems are electronic, adding battery backup and controls becomes simple.
The business has expanded its range to cover all aspects of lighting for commercial, retail and industrial applications. The business also produces lighting for rail and other transport applications.